A rich, deep black that lasts up to eight weeks with up to 100% white-hair coverage, this L’OREAL Prodigy permanent shade 1.0 is built on ammonia-free Micro-Oil technology. Its oil-cream formula coats every strand without weighing it down, leaving hair smoother, nourished and naturally glossy.
Key Benefits:
• Up to 100% coverage of white hair in an intense black tone
• Permanent color that lasts up to eight weeks without quick fading
• Ammonia-free, so it is gentler on the scalp and hair
• Leaves hair soft, shiny and nourished thanks to the micro-oils
Key Ingredients:
• Micro-Oil technology for even, uniform color diffusion
• Argan oil and safflower oil to nourish and protect hair
• Ammonia-free oil-cream formula
How to Use: Mix the color with the oxidizing milk, apply to dry hair, leave for about 30 minutes, then rinse thoroughly.
