Powered by the breakthrough ME+ dye molecule that lowers the risk of developing a new hair-colour allergy, Wella Koleston Perfect delivers a true Rich Naturals medium brown in shade 304/0, 60ml, for permanent results with full grey coverage.
Key Benefits:
• True-to-tone natural medium brown with complete grey coverage
• Long-lasting permanent result that keeps colour intensity
• Smooth creme texture for easy, professional salon application
• Protects hair integrity and leaves strands softer and shinier
Key Ingredients:
• ME+ dye molecule replacing the extreme sensitisers PPD and PTD
• Metal purifier for even, true colour development
• Up to 85% naturally derived ingredients
How to Use: Mix with the appropriate Wella developer, apply to hair, leave for the recommended time, then rinse thoroughly.







